The biggest sports broadcasters of Asia, ESPN & STAR Sports have revamped their look in order to gear up themselves with the new sports season lined up. The channels have been rebranded and launched its new on-air presentation. The rebranding includes a new look for STAR Sports developed with an aim to keep the brand fresh and relevant to young and diverse demographics.
Some of the most popular events that are lined up to start soon include ICC Champions Trophy, Airtel Champions League Twenty20, Formula One Grand Prix and the Barclays Premier League this September. These draw a wide number of fans for the exciting action.