Newsx to be Renamed and Relaunched

NewsX, the English news channel will soon be renamed and relaunched. The channel was founded by former Star India CEO, Peter Mukerjea and bought over by Nai Dunia owner Vijay Chajlani and Jahangir Pocha within a year of its launch. The channel has hired McCann Ericsson for the exercise. Although the budget for the initiative is yet to be finalised, it would be more than Rs15 crore. The news channel plans to use emerging media platforms like online presence including social networking sites and mobile platform heavily to extend reach and gain viewer feed back.